About
From advertising to AI.
Evolution
2026
Certified by the Massachusetts Institute of Technology (MIT): Agentic AI, AI Strategy & Governance, AI Adoption Audits.
2024
Deepening Large Language Model (LLM) expertise.
2023
Began AI consulting, advisory & training work.
2022
Integrating Midjourney image generation into daily workflows.
2021
OpenAI early access — beta tester.
2020
The AI journey begins — diving into Python and Machine Learning.
Since 2010
Agency work for AMV BBDO, Mother London, Jung von Matt, Publicis, thjnk and many others — London, Berlin, Zürich, Vienna.
Freq. clients
BMW, Mercedes, Guinness, Pepsi, IKEA.
2008–2010
Miami Ad School — New York, San Francisco, Amsterdam, Hamburg.
2004
Started in marketing straight out of university — first stop, Bvlgari Australia.
Classic brand & advertising work continues through Advertising & beyond, the original creative practice.
Let's talk about what's next.
Whether just an AI adoption audit or a full brand and AI transformation, I am listening!