Terms, clearly defined.

Agentic AI refers to artificial intelligence systems designed to act autonomously, pursuing complex goals with minimal human intervention. Unlike traditional AI that simply responds to prompts, agentic systems can plan, make decisions, and execute multi-step workflows.

The process of optimizing content to be selected and displayed as direct answers by AI-driven search engines and conversational bots, focused on concise, authoritative answers to specific queries.

The process of optimizing online content to be easily discovered, understood, and cited by AI-driven answer engines and generative search tools.

A type of artificial intelligence designed to understand and generate human language by predicting the next word in a sequence, trained on vast amounts of text data.

An AI technique that improves language model responses by fetching relevant, up-to-date information from an external database before generating an answer.

Computer vision is a field of artificial intelligence focused on training computers to interpret and understand visual information from images and video, enabling them to identify objects, faces, scenes, and patterns in much the way a human eye and brain would.

The maximum volume of tokenized data that a large language model can process and reference during a single generation task.

Deep learning is a subset of machine learning that uses artificial neural networks with many layers to automatically learn patterns and representations directly from large amounts of data, without requiring manually engineered features.

The process of taking a pre-trained machine learning model and training it further on a smaller, specialized dataset to excel at a specific task.

A machine learning architecture where multiple specialized sub-networks (experts) are trained, and a gating mechanism routes each input only to the most relevant experts.

The analytical process of identifying which marketing channels and touchpoints contributed to a specific customer action, such as a sale or conversion.

The strategic process of establishing a distinct image and identity for a brand in the minds of the target audience relative to competitors.